Normative or Watershed? Uncover the 5 essential differences to help you choose the right sustainability software for your organization.
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Normative vs Watershed: 5 Key differences you should know

Updated on
June 23, 2025

These are the 5 key differences you should know to compare Normative and Watershed in 2025:

1. Methodological approach and calculation accuracy
2. Usability and system integration
3. Flexibility for different ESG frameworks
4. Technical support and expert guidance
5. Business model and scalability

Comparing Normative vs Watershed isn't just a technical exercise.

It's a strategic decision that can shape how we manage sustainability in our companies.

More and more companies are under pressure to measure their ESG impact rigorously, report it properly, and use it as a competitive advantage.

If you don’t do it, your competitors will.

It’s no longer about “doing the right thing” or telling nice stories.

It’s about having real, organized data ready to meet any regulatory or commercial demand.

In this article we’ll look at the differences between these two solutions, what key points to consider, and most of all, how to choose the option that truly fits your goals.

Why compare Normative and Watershed?

The demand for ESG solutions is growing fast.

Controlling environmental, social, and governance data is no longer optional.
It’s something the market, regulators, and clients are demanding.

Normative and Watershed have gained visibility because they promise to help companies measure and report their impact.

But what matters isn’t who speaks louder, it’s who performs better based on what we really need.

Choosing an ESG solution is not just a technical decision.

It’s a long-term bet on how we’ll work with our data, respond to regulations, and stand out in the market.

Understanding the role of sustainable finance frameworks is part of this process, as they shape how companies align ESG practices with broader financial strategies.

These are the 5 key differences between Normative and Watershed

1. Methodological approach and calculation accuracy

Both platforms use recognized standards like the GHG Protocol or ISO 14064.
But the difference lies in the level of detail and how those standards are implemented.

Not all methodologies are applied the same way.

Some solutions simplify too much or exclude key emissions.
That directly affects the reliability of the results.

What matters is how the data is modeled.
Whether we use generic data or have the ability to work with specific, traceable information from the source.

2. Usability and system integration

An ESG solution has to fit our daily operations.

It can’t be something only the technical team understands or that depends on endless spreadsheets.

Clear interface, low learning curve, and direct connection with our systems.
That’s what makes the difference between wasting time and getting results from month one.

If it doesn’t integrate with your ERPs, spreadsheets, or APIs, you end up relying on manual processes.
And that doesn’t scale.

3. Flexibility for different ESG frameworks

Needs change depending on the sector, country, or objective.
Preparing an
EINF report is not the same as getting SBTi validation or complying with the CSRD.

The key is for the solution to adapt to the framework we need.
And to do so without duplicating efforts or creating new reports from scratch every time.

A good ESG solution organizes the data once and distributes it in all the formats we need: regulations, audits, international standards.

4. Technical support and expert guidance

This isn’t about someone telling you what to do.
It’s about having a team that helps you understand the data, make use of it, and solve issues when they arise.

Some platforms promise support but only reply to emails.
Others have a team that genuinely supports you through the process.

We’re not looking for external consultancy or audits.

We need a solution with a clear working model, that guides us and clears up doubts when we need it.

5. Business model and scalability

Prices, licenses, and conditions matter, of course.
But more important is how the solution scales with us.

A good solution doesn’t fall short if you grow, nor does it become unaffordable if you’re a small company.
It has to adapt to data volume, business complexity, and your goals.

And above all, what you pay should make sense with what you get.
You shouldn't pay for features you don’t use or for reports you don’t need.

What is the best option depending on your use case?

Not all companies are at the same stage.

Some are just starting to organize their ESG data, while others already have advanced systems in place.

That’s why comparing Normative and Watershed only makes sense if we start from our specific context.

If we’re a small business, agility is what we value most.
We want to start quickly, without the process turning into a mess.

The platform must be clear, jargon-free, and allow us to measure properly from day one.

On the other hand, if we are a large company with operations in several countries, we need a solution that adapts to the complexity of our data.

One that can scale, integrate with our internal systems, and comply with multiple regulations at the same time.

And if we are a consultancy or part of the internal ESG team? Then what we need is flexibility.

A solution that lets us organize and distribute ESG data based on each case: from CSRD reports to SBTi-validated targets or plans aligned with the EU Taxonomy.

The approach matters. Because it’s useless for a platform to have a thousand features if they don’t adapt to what we truly need to do.

6 common advantages between Normative and Watershed

1. Automation of emission calculation

Both platforms eliminate manual processes.
They connect data automatically and calculate emissions without spending hours checking spreadsheets.

That means saving time and reducing errors.
A key aspect if we want to report with confidence and focus on analysis, not corrections.

2. Alignment with recognized standards

They use methodologies such as GHG Protocol or ISO 14064.
This ensures that what we’re measuring is globally understood and accepted.

It’s not just about “compliance” using recognized methodologies means the data matters.

It’s valid for auditors, regulators, and any strategic objective.

3. Support for regulatory compliance

They’re designed to ease reports and validations.

Whether it’s CSRD, SBTi, EINF, or the EU Taxonomy, they include modules that help turn data into ready-to-use reports.

And most importantly: they avoid duplicated work.

You don’t need to create a new report for each regulation.
Start from the same data and adapt it to what’s needed.

4. Professional interface designed for businesses

It’s not just about design.

It’s about having a platform that works well day to day.
That anyone on the team can access, see the data, and know what to do with it.

If it’s not intuitive, it won’t be used.
That’s why an interface designed for real teams and real needs is a major advantage.

5. Integration capacity

Both allow data connections from different systems.

Whether through ERPs, spreadsheets, APIs, or external platforms, they’re built to integrate with what we already use.

This allows data to flow without friction.
There’s no need to duplicate information or export and import files every week.

6. Reputation in the ESG market

They’ve been on the radar of companies that take reporting seriously for some time.
And in a market with so many options, that’s already a trust signal.

It’s not about following a trend.
It’s about using solutions that have proven to work, that update with regulatory changes, and understand what’s at stake.

6 shared disadvantages of Normative and Watershed

1. Dependence on input data quality

If the data isn’t well organized or is incomplete, the results fail.
No matter how good the tool is: if what goes in is wrong, what comes out is useless.

This forces you to have your data work sorted out before starting.
And many times, that’s exactly where we need the most help.

2. Little flexibility in custom workflows

Both platforms are designed to work under predefined structures.

That’s fine if we follow common standards, but it can be a problem if we need something different.

When the use case goes off script, things get complicated.
Adapting workflows or reports can become a slow and limited task.

3. High costs for small businesses

The pricing model doesn’t always fit smaller companies.
Even if the solution works, many times the budget just isn’t there.

And if you can’t scale or tailor the use to your size, it becomes a blocker.
What should help you grow ends up being a hard-to-justify expense.

4. Long implementation times

Getting these platforms up and running can take weeks or even months.
There are configurations, validations, integrations… and that delays results.

If what we need is agility, this point works against us.
Because we don’t always have the time or the team to wait.

5. Lack of industry-specific customization

Not all industries work the same.
Yet many solutions apply the same logic to every sector.

That means some specific needs aren’t covered.
Or that we have to adapt ourselves to the tool, instead of the other way around.

6. Complexity for non-technical users

Even if they have a friendly interface, they’re still complex platforms.
There are technical concepts, emission data, regulatory structures…

And if we don’t have prior experience, it’s hard to know where to begin.

We need training or specialized staff just to use the tool, and that limits its real use within the team.

What if neither fits what you need?

Not all solutions work for all cases.
You may have tried Normative or Watershed and they don’t quite match what your company needs right now.

What usually goes wrong?

Lack of flexibility, closed models, or little room to adapt the solution to your sector, structure, or goals.

If you have to adapt your business to the tool, something’s wrong.
Logically, it should be the other way around: the solution should adapt to you, not the other way around.

What you should look for in a real alternative

First, that you can centralize all your ESG data in one place.
No matter if it comes from spreadsheets, ERPs, external platforms, or suppliers.

Second, that it’s truly flexible.
That you can work with what you need: CSRD, SBTi, EINF, EU Taxonomy, ISOs…
without duplicating processes or conforming to rigid templates.

And third, that it aligns with your strategy.

It’s not enough to calculate emissions or generate reports.
You need a solution that turns that data into decisions and real outcomes.

Dcycle: the ESG platform that adapts to any need

At Dcycle we are not auditors or consultants.

We are a solution designed so you can measure, manage, and use your ESG data without complications.

We collect all your ESG information and prepare it for any use case.

From regulatory reports to strategic action plans, without duplicating tasks or depending on third parties.

Our goal?

That sustainability becomes a business driver for your company.
Not a burden or an extra, but something that helps you compete better and move forward clearly.

And we do it simply.

With a solution that is flexible, customizable, and ready to grow with you.
Because every company is different, and your ESG tool should be too.

Frequently Asked Questions (FAQs)

Which one is more accurate for carbon footprint calculation, Normative or Watershed?

Depending on how you enter the data, a tool will be more or less useful when calculating the carbon footprint.

Both use standard methodologies such as the GHG Protocol, but if the input data is not good, the result will not be good either.

It’s not just the tool.

It’s how we configure the system, what sources we use, and how much traceability we can provide.

Which one has better technical support?

Both offer support, but it’s not always direct or immediate.

Many times the assistance is limited or handled through forms and tickets that take time to resolve.

If you need real help, what matters is having a solution that not only provides support, but understands your context and helps you move forward without slowing down.

Can they be used by small businesses or are they just for large companies?

Both are available for any size, but the reality is that their pricing and implementation times can be a barrier for a small business.

In many cases, small businesses need more agile and lower-cost solutions, without sacrificing accuracy or regulatory compliance.

Do both allow compliance with CSRD?

Yes, they can help you comply with CSRD, but they don’t do it alone.

You need to properly structure your data, identify the key indicators, and prepare the reports as required by the regulation.

And if you need to comply with multiple frameworks at once, it’s crucial that the tool doesn’t force you to repeat work for each one.

What alternative is there if I want a more flexible and scalable solution?

That’s where Dcycle comes in.

We are not auditors or consultants, we are a solution for companies that need to measure, manage, and communicate their ESG impact without complications.

We centralize all your ESG data in one place, and prepare it for any standard: CSRD, SBTi, EINF, Taxonomy, ISOs... whatever you need, whenever you need it.

If you’re looking for flexibility, speed, and clarity, Dcycle is the platform that adapts to your business. Not the other way around.

Take control of your ESG data today.
Take control of your ESG data today.
Start nowRequest a demo

Frequently Asked Questions (FAQs)

How Can You Calculate a Product’s Carbon Footprint?

Carbon footprint calculation analyzes all emissions generated throughout a product’s life cycle, including raw material extraction, production, transportation, usage, and disposal.

The most recognized methodologies are:

  • Life Cycle Assessment (LCA)
  • ISO 14067
  • PAS 2050

Digital tools like Dcycle simplify the process, providing accurate and actionable insights.

What Are the Most Recognized Certifications?
  • ISO 14067 – Defines carbon footprint measurement for products.
  • EPD (Environmental Product Declaration) – Environmental impact based on LCA.
  • Cradle to Cradle (C2C) – Evaluates sustainability and circularity.
  • LEED & BREEAM – Certifications for sustainable buildings.
Which Industries Have the Highest Carbon Footprint?
  • Construction – High emissions from cement and steel.
  • Textile – Intense water usage and fiber production emissions.
  • Food Industry – Large-scale agriculture and transportation impact.
  • Transportation – Fossil fuel dependency in vehicles and aviation.
How Can Companies Reduce Product Carbon Footprints?
  • Use recycled or low-emission materials.
  • Optimize production processes to cut energy use.
  • Shift to renewable energy sources.
  • Improve transportation and logistics to reduce emissions.
Is Carbon Reduction Expensive?

Some strategies require initial investment, but long-term benefits outweigh costs.

  • Energy efficiency lowers operational expenses.
  • Material reuse and recycling reduces procurement costs.
  • Sustainability certifications open new business opportunities.

Investing in carbon reduction is not just an environmental action, it’s a smart business strategy.